Boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing. Whether you are traditionally published or self published, you can benefit from these free opportunities to market your book. Price is a major advantage self published authors have over published authors. The future of ebook publishing may increasingly belong to the independent author, especially as traditional publishers charge a premium for their traditionally published product. Also offers a specific ability to promote box sets. I wont, however, because it would end up being a very long list of credits. Having all of your self published books available for sale. Learn how to how to market a self published book with these basic tips for marketing your book. Mar 12, 2018 how i sold over half a million booksmy self publishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have been asking about. Publishing takes less than 5 minutes and your book. Top tips for how to market your book on amazon and facebook.
You can use them to market and promote your book, too. You can publish your ebook on the following sites, which host your ebooks for free. How to increase your amazon kindle book sales by 600% in a week. There are thousands of new books being published every day, but many self published.
Weve rounded up the top digital marketing strategies to help both new and savvy indie authors understand how to market selfpublished. It is completely normal because you are trying to do something. Click promote and advertise under kindle ebook actions or paperback. There are thousands of new books being published every day, but many. Sales decreased for a few years leading into 2016 but then peaked at 266,000,000 units in 2016. Publishing takes less than 5 minutes and your book appears on kindle stores worldwide within 2448 hours. Five tips on how to promote your selfpublished book. Royal says, i founded regal house determined to do things differently. Check out these tips and discover how to promote your book successfully. According to statista, the number of self published ebooks in the united states peaked at over 172,000 in 2014. Jul 25, 2019 if youre selfpublishing a printed book, the best action you can take is to get your own isbn as a selfpublished author. So we wanted to offer you a few pieces of advice that were also sharing with our paying students at this time.
They account for 10% of all ebook sales small, yes, but the popularity of apple products makes it an enticing platform. May 19, 2018 the future of ebook publishing may increasingly belong to the independent author, especially as traditional publishers charge a premium for their traditionally published product. Amazon is the biggest retailer of digital and print books and owns 2 selfpublishing service companies kindle direct publishing kdp for ebooks and createspace for print books. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times.
Debbie young, allis author advice center editor, distills key advice on the subject into 8 top tips. Jun, 2014 self published books share of the uk market grew by 79% in 20, with 18m self published books bought by uk readers last year, according to new statistics. How to self publish an ebook in this article, ill go through why self publishing an ebook is a good idea, how to format an ebook for publication, exclusivity vs going wide on multiple platforms, the specific sites available for self publishing ebooks and what information you need, thoughts on pricing, and piracy. Jul 18, 2014 a new report claims that self published authors have surged to 31% of ebook sales on, and are now earning more ebook royalties than writers published by the big five traditional. All this bodes well for selfpublishing authors, for whom ebooks. Once the ebook is written, the marketing plan in place, and the work ready to release to the public, self published authors find themselves with an unexpected challenge. If your book is published by a self publishing or printondemand type of publisher, they may sell the book on their website, or market it for you. Oct 23, 2017 in the february 2017 author earnings report data guy estimated self published ebooks to total 34% of the us ebook market. Regardless if a book was selfpublished or traditionally published, every printed book needs an isbn, and securing this number is a big step in your publishing endeavors. Dec 17, 2016 karen inglis is a successful selfpublished childrens author with close to 10,000 sales across five titles. Theres a big difference between making your own book and marketing it.
How to self publish an ebook, print book and audiobook do you want to successfully self publish in ebook, print, and audiobook format. They do sell self published books, complete their online application to get started. The reality is that most self published ebooks are lucky to hit 100 sales sorry for that splash of cold water. While you can absolutely sell your ebooks on a marketplace like amazon, there are serious upsides to selling your work directly from your own site.
Use features like bookmarks, note taking and highlighting while reading successful self publishing. Technology has created a wide variety of ways to reach audiences all over the world. Selfpublishing selfpublishing companies publishing a. She regularly goes into primary schools and has held many book signings in waterstones and independent bookshops across southwest london. But if youre willing to do the work, theres plenty of potential for success. A 2015 survey by library journal found that 94% of public libraries offer ebook checkouts and 39% of libraries either purchased or planned to purchase selfpublished ebooks. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books in the us. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy, and money. There are hundreds of ways to promote a selfpublished book. Its fast and easy to independently publish your print book with createspace, your digital book with kindle direct publishing. Banding together with a few other self published authors from the area, so that the stall is really inviting. Nov 18, 2014 for self published books, you want more professional and less instagram selfie. Download it once and read it on your kindle device, pc, phones or tablets.
With amazons big pool of kindle owners and ebook readers, your book will have a solid market to fall into. Pricing self published ebooks can seem especially perplexing when trade publishing houses often price their authors ebooks. Self publish ebooks and paperbacks for free with kindle direct publishing, and reach millions of readers on amazon. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books.
Digital marketing is constantly changing, and it can be tough for authors to keep up with the top trends. Do you want to successfully selfpublish in ebook, print or audiobook formats. How i sold over half a million books selfpublishing youtube. Self publishing with amazons self publishing services you can reach millions of readers worldwide and keep control of your work. Bookstat estimates that in 2017, there were half a million selfpublished authors who sold at least one book, and a total of 240 million selfpublished ebook units sold.
The more you can connect with your community and niche of fellow selfpublished authors, the better marketing potential you have. Five simple ways to promote your selfpublished book. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get. Amazon dont require your ebook to have an existing isbn, and most ebook publishing platforms e. Here are some tips for book marketing during the covid19 pandemic. We looked at the sales numbers of publishers signed up to the platform. Nearly all of my q1 and q2 speaking gigs have canceled, but most of them are converting to online events which is a fabulous idea. Regal house publishing was founded in 2014 by jaynie royal as a result of her experiences trying to get her book published as an author. This statistic provides information on the number of selfpublished books in the united states from 2008 to 2018, broken down by format. Sep 12, 2019 20 book marketing tips and tactics for self publishing get 20 effective book marketing tips and tactics that will help you sell more books and make more money as a self publishing author.
Amazon offers two royalty structures for its kindle direct publishing program. Here are five tips on how to promote your selfpublished book. Marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. The highest paid authors on amazon have a series of books and have spent years building that up. Self published authors often create video trailers to advertise their books online, and amazons author pages give you a place to feature them. Marketing your book for selfpublishers and indie authors. Selfpublishing surging to 31% of ebook market, claims report. Marketing selfpublished books explained in 9 basic steps. In the mid2000s, options such as printondemand and digital publishing that were easier and more affordable than traditional vanity publishing, increased the number of self published books. How to market your kindle ebook in 10 steps business 2. But if you want to customize your order and get more bulk.
With that playing field set, we are going to take a look at a few marketing strategies you can implement to help your self published book shine. However, amazon isnt the be all end all of the self publishing. Join the amazon associates program to earn an additional 4% on each sale you drive. This can be a great way to sell self published books. Kindle direct publishing kdp is amazons very own self publishing haven. Limitless virtual shelving, your marketing partner, prime is in over 54% of the households in the usa and with the gamechanging kindlethe playing field is even. It takes is a little thinking outside the box and you can market a self published book in creative, affordable and impactful ways. This program enables authors to submit their nook press book for consideration for distribution instore and even for inclusion in marketing programs on a local, regional or national level, and even get included in critical store. Theres no single trick that will make your book go viral. But if youre smart and persistent, you could make enough to live off of for a while. Truth be told, both books and ebooks pretty much amount to nothing if the author fails to market and promote it properly.
Your book or author website andor blog should be a. How to market selfpublished books in the digital world. Marketing plays a huge role in any books success, but this is especially true for selfpublished books. There are hundreds of ways to market selfpublished books. The benefit of selfpublishing most ebook formats is the ability to reopen the file at a later date and make edits if you spot a typo, but the ideal scenario is to get it right first time.
For authors, marketing essentially involves drawing and engaging your target. While the number of ebooks written, published, and sold each year varies widely, there are lots of ebooks self published every year. Use the search listing tools amazon gives you so readers can find your book. Self publishing packages includes 25 printed books 300 pg, 6x9, softcover, black interior, which are perfect for author signings. Big publishing houses are losing steam, and self publishing is rising to the top. Although ebooks have been around for a long time, many indie authors still puzzle over how to price their ebooks to optimise sales and profitability. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. How to selfpublish your novel as an ebook the verge. Apr 02, 2020 for selfpublished authors, this is a huge problem. Create custom links to your book and professional interactive widgets.
Sep 03, 2018 it was a time when self published authors were shut out of bookstore distribution. Ebooks are a quick and easy way for anyone looking to become a self published author to get their book out into the world. Authors choose to selfpublish for different reasons. For a self published author, marketing the book can be more important than writing it. Where and how to sell your poetry books empty mirror. Often the first form of marketing turned to by self publishing. The 7 most popular platforms to selfpublish your ebook. Depending on how you price your book, you can receive from 35% to 70% royalty for each book sold the best thing about amazon is that it offers a lot of marketing. Mar 25, 2020 want to know how to market a selfpublished book when your events have been cancelled. Jim kukral is a bestselling author and top internet entrepreneur. How to selfpublish and market your book books for writers 1 kindle edition by penn, joanna. Once the ebookstores began carrying selfpublished ebooks, everything changed.
The whole ebook market took a giant step up at that moment. Selfpublish ebooks and paperbacks for free with kindle direct publishing, and reach millions of readers on amazon. Would you like to make your ebook stand out from the crowd. May, 2018 npd pubtrack digital tracks ebook sales but because it is a publisher datashare model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. What does it take to promote your selfpublished book. We wanted to add this section at the top in light of everything happening with the coronavirus sweeping the world. Selfpublished books now account for 30% to 40% of ebook sales. How to market a selfpublished book while youre living the. In this interview with jim kukral, youll find tips on how to market ebooks successfully. Fiction and nonfiction writers alike can create, print, and sell their books through all major retail channels. He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook marketing. How to self publish and market your book books for writers 1 kindle edition by penn, joanna.
Top 10 selfpublishing companies for firsttime authors. If you wrote a book and youre not getting the results you want, then this guide is for you. In the case of english titles, only 39% of the sales volume came from the amazon ebook market. How to market your selfpublished book why selfpublishing is a longtail business the most important 15 seconds in the life of your book your biggest book marketing or platform building roadblocks and how to overcome them 10 ways to test market your nonfiction book idea before you publish 9 steps to getting your selfpublished books into. Use a pro camera or hire a professional to make sure youve got a photo that looks as good or better than the top authors, and also matches the style of your writing if its casual writing, wear a tshirt, if its formal, wear a suit or sleek black dress, etc. Many, if not most authors who self publish for the first time make mistakes. Aug 15, 2018 how to increase your amazon kindle book sales by 600% in a week august 15, 2018 by sean ogle 366 comments this is a guest post from tristan king, an entrepreneur and writer who recently published his first book on learning langauges on the amazon kindle store. Many, if not most authors who selfpublish for the first time make mistakes. Use features like bookmarks, note taking and highlighting while reading successful selfpublishing. From choosing the right format to pricing and promotion, follow these steps to self publish an ebook successfully. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. After all, some of you make a living from your book. Easily publish textbooks, course materials, and research. Selfpublishing boom lifts sales by 79% in a year the guardian.
So i apologize to all those who have asked me these two. While nothing works like a secret weapon, there are things insiders use to effectively generate and maintain buzz. Book marketing for authors during the covid19 pandemic. The following is our list of sites which support self publishing and marketing. But if you are publishing by yourself and wish to be read by as many among your. But self publishing a book on amazon is not a home run play by any means. Remember, the average selfpublished author is lucky to sell about 100 books. Self publishing is now a serious business and is the main source of income for many bloggers such as darren rowse from problogger and the digital photography school. This short book top tips for how to market your book on amazon and facebook is a howto to quickly and correctly start using amazon and facebook as part of your book marketing efforts. Success comes from making a lot of small, focused marketing efforts over time. Paid options include the ability to be promoted to.
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